Big Cruiser Ride update:
As some of you might know Bike Night/Bicylce Longmont teamed with a promoter to help put on the big Cruiser Ride this summer. We are targeting , Saturday, June 18th for the ride. Our promoter is the same outfit that puts on and coordinates the Urban Assault Rides held all over the US, previously the New Belgium Fat Tire Festivals, and the new Diva Dash in Austin TX. We’re excited to be working with these guys.
Lastnight, they presented us with a budget for the big cruiser ride, which is why I’m writing this message to you. We want to make this event free for all to participate. In order to get the cruiser ride off the ground we need to raise money to promote and organize the event. We’re hoping to get one major sponsor and two to three other sponsors. Our promoter is confident they could get 1,000, upwards to 2,000 people to this event. That’s a lot of exposure.
My vision for this cruiser fundraiser is to have it annually. To bring people into Longmont and show them what an excellent town we have. The long term vision is to grow into a festival that was our way to kick off Colorado Bike Week. Think of it like the Sturgis/Interbike/Veloswap/Handcrafted Bike Show of Longmont/Northern Colorado.
But that is a few years down the trail.
First we have to have a successful first ride. I’m throwing this out there to the Bike Night nation because I know Bike Night draws from a eclectic crowd. We need to raise approximately $20,000. That’s a lot of cha-ching. However we’re hoping, as I mentioned, we could get upwards to 4 sponsors. Our major sponsor would get naming rights to the cruiser ride and the ubiquitous banners etc. This level would be in the neighborhood of $7,000-$10,000. The other levels would be $6,999 and less.
Bicycle Longmont and the Holiday Bike Program are the benefactors of the Ride. Bicycle Longmont is a 501-C3 and the Holiday Bike Program is Bicycle Longmont’s hallmark program. We estimate over 8,000 bikes have been given to area kids since 1988. In 2010, we gave away approximately 440 bikes and took in nearly 600 donated bikes. Those we didn’t give away to area children were brought to Community Cycles in Fort Collins and other non-profits.
If you have leads or are intouch with companies willing to donate money please have them email me at firstname.lastname@example.org.
Thanks for your kind consideration.